Coffee roasting is a competitive business, so this Montana company turned to Kinetic to brew up eye-catching promotions that would keep the java flowing all year long.
City Brew is a Montana original, with its state-of-the-art roasting facility in the heart of Big Sky Country and locations across the state. Their commitment to using only the highest quality beans and creating blends as flavorful as they are unique have ensured its place as a regional powerhouse. Maintaining that premium position, however, requires constantly capturing the attention of a very discriminating clientele.
Montana winters can be cold and sometimes a bit dreary. To combat the blahs and to kick off the new year, the Happy Happens Here promotion combined bright colors, dynamic graphics and a look quite unlike any other.
Ah spring…when flowers and sunshine finally make their appearance. Capturing the beauty and excitement of the arrival of the season, the “Ground Up” promotion was an instant hit with customers.
Wildly colorful and combining photos and custom graphics, the “Drink Unique” summer campaign was a full on smile-on-your-face, let’s-head-to-the-lake sensation. Kinetic also brought new energy to the menus with custom photography highlighting the delicious treats being served up daily.
Who says autumn always has to be about yellow and orange? Not us—and not City Brew. Rich purples, vibrant blues and stunning greens were added to the mix to create a luxurious fall palette as beautiful as it is unexpected.
No one celebrates the holidays quite like City Brew, a company that serves a cup of cheer nearly 365 days a year. Saturated blues, rich reds and gorgeous greens came together beautifully, surpassed only by the amazing taste of the coffees being roasted, brewed and served up steaming hot.
Fifteen years is a huge milestone for any company—and most definitely something to celebrate. Custom photography, stunning colors and rich, descriptive messaging helped to tell a powerful story about an organization that’s quite unlike any other.
Work Completed: Creative concept, graphic design, copywriting, project management, print advertising, digital
City Brew isn’t just about serving coffee by the cup—it also sells its distinctive custom blends by the bag. Kinetic helped the company launch its wildly successful Montana Series in 2008, and worked with them again on seasonal labels, new product lines and wholesale development.
Work Completed: Creative concept, graphic design, copywriting, project management, market research, product line positions and development.