Marketing vs. Advertising: How to Tell the Difference

January 31, 2017 by Anne Holub
When talking about agency work, it can be tricky, sometimes, to discern the differences between what is marketing, and what is advertising. It’s actually all about audience and intention. When you know how your material is operating in that...

Kudos To Pepsi Max…Again

February 28, 2014 by Kelsea Schreiner
Most of us remember gathering around our collective screens just shy of a year ago watching Jeff Gordon and Pepsi Max prank a used car salesman. Something that could never have been done on TV due to its longer format, this...