Marketing vs. Advertising: How to Tell the Difference

January 31, 2017 by Anne Holub
When talking about agency work, it can be tricky, sometimes, to discern the differences between what is marketing, and what is advertising. It’s actually all about audience and intention. When you know how your material is operating in that...

What is Content Marketing?

December 6, 2016 by Anne Holub
We're likely all familiar with traditional forms of marketing. Companies would spend to put ads on TV, radio, or in print like newspapers and magazines, or even up on billboards, and that was how you reached your audience. But...

Food for Thought from a Billings Ad Agency

June 28, 2014 by Dana Pulis
Here's the lesson in all of this: there are a lot of ways for companies to grab attention and tell a great story through their advertising, As an ad agency, we take our work seriously. Nevertheless, there are times when...

One Billings Business, on Billings Business

April 29, 2014 by Dana Pulis
Six years ago, when Kinetic was really just starting to take off, I had the chance to sit down with my former editor, Tom Howard.  As we talked, he spoke about Billings Business, the Lee publication that focuses on...

The Music Man

February 19, 2014 by Business Manager
There are a number of things I’m known for here at Kinetic, including (obviously) being a graphic designer and, until recently “the guy”, meaning the one who generally has to carry stuff and reach the things that are on...

Are You Making the Most of Email Marketing?

February 13, 2014 by Brandi Simpson
Over the years, email marketing has had its ups and downs. In fact, as recently as a couple of years ago people were anticipating it may fade away completely. They were wrong. In fact, email marketing continues to be...

Start Spreading the News

February 10, 2014 by Dana Pulis
A couple of months ago we saw a contagion spread around much of our offices—and odds are that a similar one is being spread around yours. Heaven only knows if was the common cold or a ‘flu virus, but...