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    Digital Marketing Strategist

    Kinetic is a full-service creative, marketing, and communications agency, committed to providing stand-out marketing solutions around the world while nestled in the heart of downtown Billings, Montana.

    At Kinetic, we pride ourselves in choosing both clients and employees carefully; we strive to surround ourselves with the most talented and inspiring people around. Joining our close-knit, award-winning team means that you will not only be working on high-profile and exciting projects but will also be making a lasting impact on companies, large and small, that will benefit them for years to come, all while furthering your abilities as a creative marketing professional!

    Members of Kinetic’s high-energy team enjoy a competitive salary and paid medical insurance with health insurance savings account access. Additionally, you will receive paid vacation, holidays, career development opportunities, and the chance to work alongside world-class creative colleagues.

    Position:

    Kinetic Marketing Company is seeking to hire a Digital Marketing Strategist at our Billings, Montana office or as a remote employee.

    What You Will Do:

    The Digital Strategist is responsible for the successful management of digital strategy for client brands. The role requires an innovator, a trendsetter, a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities.

    The Digital Strategist creates the ideas that bridge web, mobile, creative, gamification, and digital media, etc., and provides solutions to multi-service clients based on consumer insight.

    This person answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

    This person must have a love of the new, a passion for digital trends, and an understanding of consumers and brands.

    The Digital Strategist develops digital strategies for clients that form part of overall Customer Relationship Marketing (CRM) and business strategies. This person plans the approach to digital initiatives including funnel strategies, online advertising campaigns, search and SEO improvement activities and email marketing programs, as well as making recommendations regarding emerging digital and new technologies.

    This individual combines an in-depth knowledge of client business objectives, internal online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.

    The Digital Strategist works in the digital department and collaborates with the strategy and account services group, and closely partners with the agency’s account directors, account teams, new business manager and digital director.

    This seasoned, digitally-focused individual must continue to grow his/her core skill-set, continuing to gain exposure to how digital is leveraged within the overall communications mix.

    The Digital Strategist has a strong voice at both agency management and client tables.

    Reports to: Digital Director

    Responsibilities:

    The Digital Strategist’s primary responsibility is to help agency cross-functional teams (digital and non-digital) develop “big ideas” driven by value exchanges between consumers/users and brands/businesses. This person evaluates consumer research, brand information, trends and relevant data in order to recommend digital touch point and creative communications solutions that marry brand goals with consumer needs.

    The Digital Strategist guides these multi-disciplinary teams of general and digital managers, account and project managers, designers and information architects through the “fuzzy front end” of the project, establishing and keeping the thought leadership that will guide the outcome.

    The Digital Strategist must be able to spot digital trends, see the digital future and understand consumer behavior, matching these with brand desires to create truly beneficial opportunities and solutions. This individual should be able to educate and inspire account directors, general strategists, creative and media directors about best practices and emerging trends.

    Key Competencies & Skills:

    • Provides extensive knowledge of, and preferably, hands-on experience with as wide an array as possible of digital communication methods.
    • Balances technical skills with marketing agency experience and a general enthusiasm for relationship marketing, advertising, branding and communications.
    • Integrates and combines best practices from direct marketing, promotional marketing and CRM via a digital lens, and taps into specialists in those disciplines to provide sound strategic planning for highly-effective, fully-integrated online campaigns.
    • Ensures a strategic focus throughout the entire lifecycle of a project.
    • Provides a perspective on creative, functional, and technical direction of solutions for clients.
    • Determines KPIs in the initial strategy stage, and provides and interpret KPIs and analytics during the campaign/initiatives to provide insightful reporting for both presentation to clients; Suggests useful improvements based on this data.
    • Continually researches new developments in the online industry from the point of view of technological advancement and innovative executions; and develops agency POVs that inspire actionable strategies.
    • Looks continually for new digital work opportunities with both existing and prospective clients.
    • Provides digital specialists direction on execution, assisting by executing when needed and guides the implementation of long-term campaigns or digital projects.
    • Understands industry/market best practices and strives to incorporate them seamlessly in day-to-day agency processes.
    • Finds opportunities to keep the rest of the agency current on the latest digital marketing trends.
    • Balances analytical thinking and approaches with creative thinking and long-term vision.

    Qualifications:

    • Bachelors of Arts/Science degree in marketing or technology
    • Minimum of 5-7 years of digital/new media account service, and/or agency/marketing services-related experience
    • Prior success in developing omni-channel digital strategies for B2B and/or B2C organizations
    • Certifications in marketing automation, search, SEO, social media or other germane, digital education
    • Excellent communication skills, especially strong presentation skills and experience working on a team

    To be considered for this position, please submit a cover letter and resume via email to info@kineticmc.com. Work for this position is full-time and salary will be based on work experience.

    Members of Kinetic’s high-energy team enjoy competitive salary commensurate with experience, paid medical insurance with health insurance savings account access, as well as dental and vision insurance assistance. Additionally, employees receive paid vacation and holidays, career development support, and colleagues motivated to do great things for clients.

    Kinetic’s office is located in the heart of downtown Billings, Montana, which recently won Outside Magazine’s 2016 Best Place to Live in the U.S. award. Billings gives our employees and their families excellent quality of life with access to the great outdoors including fishing, hiking, biking, camping, hunting, and many other outdoor activities.

    To learn more about our firm, please visit our website at www.kineticmc.com.

    Job Type: Full-time; In office or Remote (if not in the Billings area)

    Pay: Depending on Experience

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