6 Benefits of Advertising on Social Media
In order to maximize a brand’s visibility on social media platforms, advertising on social media is a must. Consumers are spending upwards of two hours per day on social media sites. Almost 90 percent of marketers also say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased web traffic.
Social media marketing is pay-to-play these days, meaning the new Facebook algorithm and the Instagram algorithm have made it so that users only see roughly two percent of branded posts in their news feed. Paying for ads allows you to reach people that you may not have been able to reach organically.
All About Meta Facebook and Instagram Advertising
Facebook’s market share for digital advertising is close to 20%, making it one of the single largest options for advertising, behind only Google. With 2.74 billion active users, advertising across Meta’s platform is efficient and effective for businesses with budgets of any size. Facebook’s advertising model functions on the ubiquitous “pay-per-click” model, which is affordable, effective and fast.
Facebook can create hyper-niche audiences and target potential customers to improve overall reach and client ROI. The targeting options in Meta excel compared to other advertising platforms. Facebook ad objectives include web traffic, conversions, video views, engagements, reach, impressions and lead generation.
Today, 70 percent of consumers expect brands to have a social media presence. Below are the top benefits of utilizing paid social for your brand.
Benefits of using paid social media advertising:
1) Flexible Budgets + Budget Optimization
Paid social advertising does not require minimum costs, so brands with budgets small or large can get in front of the right audience at the right time with the correct strategy. Paid social offers the flexibility to advertise at any cost while optimizing the budget to the top-performing objective and creativity.
2) Micro Targeting + Custom Audiences
The targeting options in Meta excel compared to other advertising platforms, with the ability to create hyper-niched audiences and target potential customers based on interests, behaviors, demographics, age ranges, connections, locations, languages and more. The platform also offers custom audience builds, which allows us to create specific audience groups that have already interacted with the brand. It gives us the ability to retarget ads to folks who have interacted with previous posts or landing pages, create segments based on current email lists and even create a lookalike audience from those custom segments.
3) Multiple Ad Creatives to Test
Facebook and Instagram have multiple sophisticated ad creatives to choose from when creating ads within the Ads Manager. The platform also gives you easy options to create A/B tests within ad creatives, to optimize to the top-performing ad. Depending on the campaign objective, Meta allows for single image ads, video ads, carousel ads, reel ads, story ads, lead form ads, instant experience ads, Messenger ads, collection ads, slideshow ads and shoppable E-commerce ads.
4) Real Time Analytics + Audience Insights
Facebook analytics enables brands to reach their audience data with more insights by analyzing website pixel data, Facebook page data and audience insights. Facebook analytics allows brands to build customer profiles and market funnels to track and achieve their overall goals.
5) Tracking Capabilities + Plugins
The Facebook pixel is probably the most important asset within the Ads Manager, it allows brands to accurately track audience behaviors and ensures that they take a desired action on an ad, website or form. It gives brands the tools needed to succeed with a paid social campaign regardless of their budget.
Facebook allows for multiple plug-ins which easily assists with tag tracking, audience insights and more. Some of these plugins include, Google Analytics, WordPress, Hootsuite, Google Tag Manager and more!
6) Billing + Transparency
Facebook allows for users to share ad cccount access to clients and agencies, giving the client full transparency to the paid social buy. They can see spend in real time as well as performance, targeting and creative assets. Billing can be setup directly on the client’s card or reconciled on the agency’s behalf.
Building A Paid Media Strategy
There is no doubt that a well-crafted social media advertising strategy will help you get your business in front of the right people at the right time. Contact Kinetic to strategize, launch and optimize a social media advertising campaign that will meet your business goals.