Brand Strategy Predictions for 2023
Dana Pulis Owner and Principal
If you’ve walked down the aisle of a grocery store recently, you have probably noticed that brands left and right are updating their logos, changing their messaging and presenting themselves to you differently. One of the strongest post-COVID marketing trends has been the surge in the brand update, giving pasta boxes cleaner graphics and toning down eccentric soup cans. As we roll into 2023, branding is still top of mind for many corporations but these strategies are looking a little different than what we’ve seen before.
1. Focus on the Brand Reputation and Story
Many companies suffered a decrease in brand reputation pain points during the COVID-19 pandemic. Now that the dust has settled in the daily COVID conversations and more employees are returning to the workplace, brands are retargeting their energy toward brand marketing campaigns compared to pushing products forward. Airbnb has been showcasing this recently, moving its marketing strategy from a direct-to-consumer push to a brand reputation marketing pull.
2. A Shift to Slow Down
In previous years, marketing campaigns focused on tailoring toward the consumer “on the go,” who wanted to keep up with the world as it turned around them. Now consumer trends are outspoken in their desire for leisure time and self-care. Hyatt House has moved in this direction already by launching a rebrand to complement the newfound trend of extended-stay properties.
A recent data report stated that 55% of young consumers are spending more on events and live experiences than ever before. Marketing opportunities await with unique opportunities such as sports sponsorships, pop-up shops, live entertainment partnerships and virtual marketing experiences. In the most recent news, the new horror film M3GAN has beat box office expectations with the help of their dancing teenage dolls roaming around your favorite TV shows and tourist destinations.
At Kinetic, we pride ourselves on being at the pulse of new marketing and branding trends. If you’re ready to grow your brand and stand out amongst the competition, we’ve got you covered. Contact us today so we can help you get dancing teenage girls out to promote your brand. Well, maybe not that exactly, but you get the idea.
Owner and Principal
Since launching Kinetic in 2007 from her heart and the living room of her Billings home, Dana Pulis has focused on moving businesses forward through creative marketing communications. Her intense focus has produced amazing results for a long list of local, regional and national clients. That focus has dramatically grown Kinetic from a local firm to a national agency that has won awards against some of the largest ad agencies in the country.
Dana is a nationally-known marketing expert. She’s an award-winning writer, accomplished public speaker and respected business leader. She recruits top pros – account directors and project managers looking for the next challenge, and designers and writers looking to push their creative boundaries.Read more about Dana