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February 3rd, 2023

Foam and Fortune: The Power of Social and Digital Strategies in Marketing Your Coffee Shop

Paula Folz Writer

How Can a Full Service and Digital Marketing Agency Help Promote Your Coffee Shop Business? 

As a coffee shop owner, you know that your customers are more than just a source of income — they’re a part of the community. So how do you truly engage with your community to create meaningful connections?

Well, it’s no secret that digital marketing has become a crucial part of the success of any business, but we’re here to say that smart digital marketing for small, niche businesses like coffee shops, is imperative!

Before we get into the nitty-gritty of digital and social marketing for the coffee shop industry, we’re going to actually show you some real examples of digital marketing tactics that we’ve employed for our longtime partners, City Brew, to help them stand out from the crowd.

City Brew Coffeepower of social media strategies

Digital Marketing and Social Media

Over the last decade, we’ve done a ton — everything from signage to menu boards to seasonal campaigns to packaging — but we’ve also developed a social media plan and have been supporting their internal marketing team in crafting compelling, animated social posts for email, Instagram and Facebook as well as digital and display ads.

We know that animated, eye-catching features that move and sparkle are the most engaging form of content. But did you know that animated GIFs aren’t just for social media anymore? You can embed these little eye-catching nuggets right into your emails. GIFs have classed themselves up recently, and they deserve a second look for your email marketing strategy. Check out what we’ve been doing for City Brew!

Ready to up your digital and social media strategy? We’ve got some great tips!

Identify Your Target Audience: Before you start posting on social media, think about who your ideal customer is. Are you targeting students, busy professionals or parents on the go? Understanding your audiences will help you tailor your content and targeting to the right people in the most meaningful ways.

Choose the Right Social Media Platforms: There are many different social media platforms out there, and it’s important to choose the ones that your audience is most likely to use. For example, if you’re targeting younger customers, you may want to focus on platforms like Instagram and Snapchat. If you’re targeting a more professional audience, LinkedIn may be a better fit.

examples of city brew marketingPost Engaging Content: Once you’ve chosen your platforms, it’s time to start posting. Share updates about your coffee shop, including new menu items, special events and behind-the-scenes glimpses. Use high-quality photos and animated GIFs to make your content more visually appealing!

Encourage Customer Engagement: Use social media to encourage customer engagement by asking questions, running polls and (most importantly) by responding to comments and reviews. This can help you build community around your coffee shop and create loyal customers.

Share User-Generated Content: Encourage customers to share pictures of their experience at your coffee shop and re-post their content on your social media channels. This can also continue to support that important sense of community and make your customers feel valued.

Diversify Your Communications Across Multiple Channels: Connect with your customers through multiple channels. Repurpose your social media content and messaging as an email. Send timely promotional messages through text. And reach a wider audience through paid media.

City Brew Animated Social Posts Examples

Pulling it all Together

We know that your coffee shop has its very own vibe and personality, so it’s necessary to create a comprehensive digital strategy and execute an exciting social media plan.

For City Brew, our specific and promotional animated GIFs are carried across socials, into email and the messaging is also re-emphasized via text messages.

Kinetic’s team of creatives, strategists and digital marketing specialists provides real and valuable insights on digital marketing, social media marketing, search engine optimization (SEO), and we offer comprehensive digital marketing strategies to promote coffee shops and small businesses.

Interested in learning more about how we can help you in developing the right strategy, crafting content and even customizing animated GIFs for your digital? We’re here for you! Reach out anytime!

Paula Folz


She loves languages, adventure and travel. She loves to explore new perspectives and learn about diverse life experiences. Those are terrific qualities for a copywriter, and Paula Folz puts them to work for clients every day. Her decade of experience in marketing and proposal management in the architecture/engineering industry adds even more insight.

She’s excelled at copywriting for years, but with Kinetic clients, “I get to be more creative than ever before. In many ways, this is cultural tourism as I learn about incredible companies that we get to work with on a deep level.” Paula, from Casper, Wyoming, earned a BA in Spanish at the University of Wyoming, where she also did graduate studies in Communications/Marketing.

Read more about Paula