Holistic Marketing That Grows With Your Business
Full-service marketing agencies offer the diverse tools needed to keep pace with your success
No aspect of marketing occurs in isolation. Every touchpoint you have with potential consumers impacts and builds upon their impression of your brand and business. These impressions are not siloed — they impact one another and, together, form the overall perception of your brand.
While it may be tempting to tackle today’s marketing challenge with a specialist, the result is predictable. As the marketing challenges change and multiply with your business growth, the specialists will stack up. In the end, you’ll spend more time herding the specialist marketing cats than growing your business. Each will operate in a silo and require separate direction and guidance. The left and right hands will be uncoordinated and the resulting sum of your marketing efforts will be less than the parts.
Contrast this with full-service agencies, which assemble a wide range of expertise and experience under one roof. This creates synergy and coordination. The resulting creative output always represents a sum greater than the parts.
Full-service agencies retain the big picture throughout the life of your business. You may only need on-page SEO services today, but the account manager inside a full-service agency knows that SEO improvements rely on longer-term strategies such as off-page social media, site coding and content that is thorough, accurate, up to date and easy to read.
In short, you will have an air traffic controller overseeing all of your marketing efforts with an eye toward opportunities, challenges and efficiencies. They will know the history of your business and past marketing efforts. Armed with this historical knowledge, they can recommend adjustments and improvements in strategy, execution and follow-up for every business venture whether it’s an ad campaign, a social media blitz, a product launch, or a new acquisition.
Below are a few of the key advantages of the “under one roof” approach:
Cost-effective and efficient
Hiring half a dozen specialists can cost far more than hiring a full-service agency. You’ll spend more upfront on the agency but save time and money in the long run. After you’ve worked through high-level business goals and strategy, the agency team will take over to execute that strategy and measure the results. Most of the work will occur without the need for hands-on direction, leaving you more time and energy to focus on managing other critical areas of your business.
Often, you will have only one or two points of contact with the agency in the form of the account director and project manager. They keep projects on track, managing the timelines and budget.
Integrated agencies bring a breadth of expertise to all marketing endeavors. Most full-service agencies have extensive experience in a range of fields. And they are able to help businesses large and small at all stages of growth, from smaller companies and startups just getting off the ground to established conglomerates. They have the capabilities in-house to handle every aspect of branding and marketing. The typical range of services full-service agencies offer include:
- Brand development and design
- Formulating a marketing strategy
- Website design and coding
- Search engine optimization (SEO)
- Marketing automation and digital promotion via email and social media
- Content creation
- Print advertising
- Sales collateral development
- Packaging design and manufacturing
Coherence and Consistency
Full-service agencies ensure that your brand’s messaging is consistent across all channels. In fact, they often work on multiple projects for your business simultaneously and collaborate with a broad perspective of your overall brand and business.
With specialists, you can expect consistency within a single platform, but as more are added to manage different channels, your brand’s message is likely to be incoherent and inconsistent.
Specialists tend to favor the platforms and channels they specialize in and will lean into driving your resources and energy in that direction. When all you have is a hammer, you look for and see nails. With multiple specialists involved, you will likely face difficult decisions about where to focus resources. Each specialist may also advocate for a hand in creative direction, which can result in uncertainty about who to trust.
With their diverse offerings, full-service agencies are much more objective when recommending how best to meet your objectives and goals.
The Choice is Clear
We may be just a bit biased, but for most businesses, full-service agencies offer distinct advantages, including the simplicity of having one point of contact, deep expertise and a holistic perspective.
Kinetic Marketing & Creative is a full-service agency recognized for cutting-edge marketing communications and strategy. We offer a full range of marketing services, experienced professionals and strategic processes to get you on track. If you’re tired of a trial-and-error approach to marketing, or frustrated trying to track your return on investment, it’s time to visit with Kinetic.