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March 5th, 2023

New Trends in Video Marketing: 2023 and Beyond

Paula Folz Writer

At Kinetic, we know that video marketing has become one of the most powerful tools for marketers and that it is definitely not showing any signs of slowing down. With the ever-increasing importance of video in online marketing, it’s essential to stay on top of the latest video advertising trends and video content marketing trends.

Video planning and production is kind of our thing, and in this article, we’ll explore the new trends in video marketing and highlight the benefits of video marketing for lead gen campaigns. Read on!

Video Advertising Trends

No surprise here, but in recent years, we’ve seen a significant shift in the way consumers consume media. With more and more people watching videos online, video advertising has become a crucial component of any digital marketing strategy.

Here are some of the top video advertising trends to watch in 2023:

Vertical Video Ads: With the rise of mobile, vertical video ads have become increasingly popular. Vertical video ads are more engaging, especially on mobile devices, as they take up the entire screen and are easier to view without rotating the device. Kinetic recently created 3 videos for Big Sky Dog Wash Commercial Dog Wash Systems, all vertical, all short form. One went viral on TikTok and brought in a significant number of marketing leads for the company empower entrepreneurs with their revolutionary product and business plan.

Short-Form Video Ads: Short-form video ads are becoming more popular, as they offer a quick and concise way to deliver a message. Platforms like Instagram, Snapchat, and TikTok are leading the charge in short-form video ads. Interactive Video Ads: Interactive video ads allow viewers to engage with the content, making the ad more memorable and increasing the likelihood of a conversion.

Personalized Video Ads: Personalized video ads allow for greater engagement by tailoring the message to the viewer, based on data such as their search history, location, and demographics.

Video production trendsVideo Content Marketing Trends

In addition to video advertising trends, video content marketing trends are also evolving. With so much video content being produced every day, it’s essential to stay ahead of the curve to stand out.

Here are some of the top video content marketing trends to watch in 2023:

Live Streaming: Live streaming has become more popular in recent years, and it’s not just for gamers anymore. Live streaming can be used for Q&As, product launches and events.

User-Generated Content: User-generated content (UGC) is becoming more prevalent, and it’s a great way to create authentic content that resonates with viewers. Brands are using UGC in their video marketing campaigns to humanize their brand and increase engagement.

Animated Videos: Animated videos are becoming increasingly popular because they are a fun and engaging way to convey a message. Animated videos can be used for explainer videos, product demos, and even brand storytelling.

360-Degree Videos: 360-degree videos allow viewers to interact with the content by changing the camera angle, giving them a more immersive experience. 360-degree videos are ideal for product demos, virtual tours, and events.

Benefits of Advertising with Video

Video ads are an essential part of any digital marketing strategy. Whether you’re looking to generate leads, drive traffic or increase brand awareness, video ads can help you achieve your goals. Here are some of the benefits of video marketing for lead gen campaigns:

Greater Engagement: Video is a more engaging medium than text or images, which means that viewers are more likely to watch your ad and take action.

Higher Conversion Rates: Video ads can be more persuasive than other forms of advertising, leading to higher conversion rates and more sales.

Targeted Advertising: Video ads can be targeted to specific audiences based on their search history, location, demographics, and interests.

Increased Brand Awareness: Video ads are more memorable and can help increase brand awareness, which can lead to more customers and sales.

Video Marketing Agency

If you’re looking to take your video marketing to the next level from ideation to production to advertising strategy and execution, Kinetic can help! Come talk to us to learn more!

Paula Folz


She loves languages, adventure and travel. She loves to explore new perspectives and learn about diverse life experiences. Those are terrific qualities for a copywriter, and Paula Folz puts them to work for clients every day. Her decade of experience in marketing and proposal management in the architecture/engineering industry adds even more insight.

She’s excelled at copywriting for years, but with Kinetic clients, “I get to be more creative than ever before. In many ways, this is cultural tourism as I learn about incredible companies that we get to work with on a deep level.” Paula, from Casper, Wyoming, earned a BA in Spanish at the University of Wyoming, where she also did graduate studies in Communications/Marketing.

Read more about Paula