Industry Acronyms for Marketing and Sales Professionals

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November 21st, 2019 3 minute read

OMG! Here’s Our Helpful Guide to Industry Acronyms!

Pierce Heska-McJannet Digital Marketing Strategist

NASA, SCUBA, ASAP, BRB, and, most importantly, KISS. A brief history on acronyms, to impress your loved ones or maybe win a round in trivia. The first acronyms in the English language date back to 1879, when, you guessed it, the telegraph was popular! Walter P. Phillips gave us the acronym SCOTUS to abbreviate Supreme Court of the United States. I’m not a historian, but that sounds right.

Marketing and sales acronyms have become common in the workplace and have become ingrained in our vernacular. Whether you are new to marketing, working with a marketing agency or just need a refresher, I have canvassed my team to come up with (what we hope to be) a comprehensive list of acronyms that you may hear around the office.

An online list is great, but an alphabetized and nicely designed printable version is a plus! This is something I wish I had when I started in the industry, so if you want to take this list with you, you can download the PDF here.

AIDA: Attention/Awareness, Interest, Desire, Action

API: Application Program Interface

B2B: Business-to-Business

B2C: Business-to-Consumer

BANT: Budget, Authority, Need, Timeline

BOFU: Bottom of the Funnel

BR: Bounce Rate

CAC: Customer Acquisition Cost

CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing

CASL: Canadian Anti-Spam Legislation

CEO: Chief Executive Officer

CFO: Chief Financial Officer

CIO: Chief Information Officer

CLV or CLTV: Customer Lifetime Value

CMO: Chief Marketing Officer

CMS: Content Management System

COO: Chief Operating Officer

COS: Content Optimization System

CPA: Cost-per-Action

CPC: Cost-per-Click

CPL: Cost-per-Lead

CPM: Cost-per-Thousand (Impressions)

CR: Conversion Rate

CRM: Customer Relationship Management

CRO: Conversion Rate Optimization

CSO: Chief Security Officer

CSS: Cascading Style Sheets

CTA: Call-to-Action

CTO: Chief Technology Officer

CTR: Clickthrough Rate

CX: Customer Experience

DM: Direct Mailer

DM: Direct Message

DNS: Domain Name Server

EOD: End-of-Day

EOW: End-of-Week

ESP: Email Service Provider

FTP: File Transfer Protocol

GA: Google Analytics

HTML: Hyper-Text Markup Language

IBL: Inbound Link

IM: Instant Messaging

ISP: Internet Service Provider

KPI: Key Performance Indicator

LTV: Lifetime Value

MoM: Month-over-Month

MRR: Monthly Recurring Revenue

MTD: Month-to-Date

NDA: Non-Disclosure Agreement

NPS: Net Promoter Score

NSFW: Not Safe For Work

OBL: Outbound Link

OOO: Out-of-the-Office or Out-of-Office

PM: Project Manager

PPC: Pay-per-Click

PR: Public Relations

PTO: Paid Time Off

PV: Page View

QoQ: Quarter-over-Quarter

QR Code: Quick Response Code

QTD: Quarter-to-Date

ROAS: Return on Ad Spend

ROI: Return on Investment

RSS: Rich Site Summary

RT: Retweet

SaaS: Software-as-a-Service

SE: Search Engine

SEM: Search Engine Marketing

SEO: Search Engine Optimization

SERP: Search Engine Results Page

SLA: Service Level Agreement

SMB: Small-to-Medium Business

SMM: Social Media Marketing

SMO: Social Media Optimization

SOV: Share of Voice

SQR: Search Query Report

SWOT: Strengths, Weaknesses, Opportunities, Threats

TOS: Terms of Service

UGC: User Generated Content

UI: User Interface

URL: Uniform Resource Locator

UV: Unique Visitor

UVP: Unique Value Proposition

UX: User Experience

WOM: Word-of-Mouth

YOY: Year-over-Year

YTD: Year-to-Date

Did we miss one? Let us know! We aren’t too big for our britches to revise our list. Check back with us as we will be updating this list with any missed opportunities and as new acronyms pop up.

Pierce Heska-McJannet

Digital Marketing Strategist

Pierce Heska-McJannet is a data-driven marketer, and believes that “every decision should be based off of data.” He brings a passion for digital marketing to Kinetic as our digital specialist. He’s from Regina, Saskatchewan, and earned a degree in Business Marketing at the University of Oregon.

He has expertise in marketing automation, inbound marketing, SEO, PPC, social media, demand generation and other areas. His automated campaigns deliver actionable data to help clients create better campaigns. He works to increase customer engagement on a number of platforms.

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