September 28th, 2018

In a Sea of Videos, Will Yours Be Seen?

Since the early days of movies and TV, video production has been a part of many marketing efforts. But in today’s world, video dominates. If you are not doing video – and doing it well – you are missing an amazing opportunity to build your brand and increase engagement with the audience you need to reach.

 

More than 5 billion videos are watched on YouTube every day. Add in views on Facebook and other platforms, and we’re talking some major traffic.

 

Where are you being seen? On YouTube? Facebook? LinkedIn? Your website?

 

More than 80% of businesses use video as a marketing tool, says a recent survey from Wyzowl, a worldwide video producer. Google reports that over 50% of smartphone users favor companies who provide instructional videos, and that almost 50% of Internet users look for videos on a product or service before visiting a store.

Is Your Company Marketing with Video?

There’s more: Hubspot says 41% of marketers plan to add Facebook video to their content strategy in 2019, and 43% of people want to see more videos from marketers.

 

If you’re not doing video yet, now’s the time.

 

Of course, not just any video will do. Consumers expect today’s videos to be high-quality productions. Content must be informative. The sound has to be crisp, but visuals have to carry the day (most Facebook videos are watched on mute!).

 

Video producers and full-service agencies can help you connect with your target audience and keep you from wallowing in a crowded sea of awful videos.