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August 17th, 2021 3 minute read

3 UNBEATABLE PLAYS For Employee Recruitment and Retention

Paula Folz Writer

Competitive salaries, great benefits and flexibility is just the start and only levels the playing field. So how do you make sure your company stands apart?

It’s important to remember your employees are people. Fundamentally, yes, this means they have needs (like paying bills and feeding their families), but it also means that they want to feel appreciated, inspired and connected to their place of work.

Second, know that it all begins and ends with research. Why? What better way to make people feel valued and important than to ask them how they feel, to listen and to respect their feedback. Then, once they see actual changes in policy or company culture or communications, regular check-ins are crucial. It’s a lot of work, but there’s nothing so valuable — and Kinetic has your back.


Employees want to be heard, and more importantly, they want their feedback taken seriously and turned into visible actions. A lot can be learned and gained from asking employees not only what they need in the moment, but what they can be doing to help further develop them as professionals.



Studies show that people will stay with an employer longer if they feel connected to their teammates and to the mission of the company. With a large portion of the workforce operating from home, it’s possible that relationships may have weakened, and rebuilding or cultivating new connection points are now essential to retaining many employees.



The pandemic has changed the relationship that workers want and expect to have with employers. It’s important for businesses to acknowledge this situation, but it’s also important to turn your focus inward to really begin to understand the motivations and perceptions of your employees.

Paula Folz


She loves languages, adventure and travel. She loves to explore new perspectives and learn about diverse life experiences. Those are terrific qualities for a copywriter, and Paula Folz puts them to work for clients every day. Her decade of experience in marketing and proposal management in the architecture/engineering industry adds even more insight.

She’s excelled at copywriting for years, but with Kinetic clients, “I get to be more creative than ever before. In many ways, this is cultural tourism as I learn about incredible companies that we get to work with on a deep level.” Paula, from Casper, Wyoming, earned a BA in Spanish at the University of Wyoming, where she also did graduate studies in Communications/Marketing.

Read more about Paula