Case Study: Amazon+ Product Page Set-Up
Opportunity
Big Timber Fasteners recognized the need to strengthen their digital presence and ecommerce capabilities. They turned to Kinetic to guide them in creating a cutting-edge Big Timber Fasteners store on the Amazon platform that would redefine the online shopping experience for construction professionals with a more engaging, customer-centric storefront. Renowned for quality in the construction niche, Big Timber Fasteners is owned by Marmon Holdings, Inc., a Berkshire Hathaway company, which comprises 11 groups and more than 100 autonomous businesses with total annual revenue of $10 billion. Within the Industrial Products Group, Marmon owns a number of legacy fastener brands that Kinetic was tasked with revitalizing.
Actions
With the necessary access and resources in place, Kinetic’s strategic, creative and digital teams collaborated closely with Big Timber Fasteners to create the Big Timber Fasteners Amazon A+ Store. The store’s implementation included strategic content placements, captivating visuals and clear, consistent product descriptions that highlighted the brand’s expertise and product offerings.
A Closer Look
Project Planning and Ideation Kinetic’s strategic, creative and digital teams collaborated closely with Big Timber Fasteners to create new Amazon A+ Store content and graphics. The new storefront was executed in an Amazon testing environment and best practices were applied to each individual product listing to develop consistency across their product offering.
Conceptualization and Design
The Big Timber Fasteners Amazon Store was envisioned as a comprehensive, interactive shopping destination, combining captivating visual storytelling with seamless product presentation. Kinetic effectively leveraged Amazon’s versatile A+ content manager to tell the Big Timber brand story, creating a compelling brand narrative and product presentation. The store’s design focused on enhancing user engagement through curated content and product descriptions that resonated with construction professionals and DIY enthusiasts alike.
Technology Integration
To execute the project effectively, Kinetic updated and customized the storefront design, ensuring a user-friendly and visually appealing layout. We also conducted an audit and optimized product listings outside the live Amazon Seller platform. Furthermore, Kinetic also used best practices in utilizing the latest Amazon A+ features to enhance\ image listing quality, creating a more compelling shopping experience.
Successes
The new Amazon store launch brought a much enhanced user experience, with curated content, immersive design, intuitive navigation and optimized product descriptions. The project showcases Kinetic’s expertise in retail technology solutions and will empower Big Timber Fasteners to capitalize on Amazon’s vast e-commerce potential, effectively positioning them for sustained growth and success in the competitive market. The strategic collaboration between Kinetic and Big Timber Fasteners resulted in the creation of an exemplary Amazon Store, redefining the online shopping experience for their audience and construction industry professionals.
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