Kinetic Consulted by AdAge as the Authority on the Montana TikTok Ban
Paula Folz Writer
In a recent development that has reverberated across the digital landscape, Kinetic Marketing & Creative, a leading marketing agency, was approached by the well known industry publication AdAge to provide expert insights on the Montana TikTok ban. Our team takes pride in being considered an authority on digital marketing and ad tech, and we get really excited when are able to contribute our expertise and perspectives.
Kinetic: A Trusted Authority on Digital Marketing
Case in point: when AdAge sought to examine the implications of the groundbreaking Montana TikTok ban (the first statewide ban in the country), they turned to Kinetic for their unique insights and expertise.
If you’re reading this blog, you probably already know that this statewide ban on TikTok signed by Montana Governor Greg Gianforte has sent plenty of shockwaves through the marketing world. And for our clients, many of whom heavily rely on the platform, this ban has introduced a real sense of uncertainty. In the AdAge article, Dana Pulis (founder, owner and principal of Kinetic) emphasizes that the ban has already impacted many of our clients’ strategies for 2023, which were meticulously planned months in advance.
As our fearless leader explains, “We’re already seeing impacts from the ban, because we set our clients’ strategies and plans [for 2023] back in October or November,” she said. “We’ve been thinking about how this will affect our clients’ businesses and their business models — which in some cases are very heavily reliant on TikTok, because it’s the main marketing channel for them. They have influencers on TikTok that they’re working with, and sometimes TikTok is the only place that those influencers do work with brands.”
Kinetic’s Valuable Insights on the Future Landscape
Drawing upon their extensive industry knowledge, Kinetic provided AdAge with critical insights into the implications of the Montana TikTok ban. Dana highlighted the unique value proposition of TikTok, particularly for brands targeting Gen Z, younger millennials and even Gen Alpha. With TikTok’s massive user base of over 1.4 billion monthly users, predominantly below the age of 35, the platform offers unparalleled reach and engagement opportunities.
Dana stressed that TikTok’s highly effective algorithm and its role as a discovery tool provide consumers with inspirational, aspirational and educational content. This, in turn, enables brands and creators to connect with larger audiences and rapidly grow their following. Kinetic’s perspective underscores the profound impact the ban could have on brands seeking to reach and engage with their target demographics effectively.
Paving the Way for Industry Clarity
As an active participant in monitoring the situation, we continue to provide invaluable guidance to our clients and the industry as a whole. Our consultation with AdAge showcases not only our authority but also our commitment to staying at the forefront of digital marketing and ad tech.
Have questions or want to learn more? We’re here for you!
She loves languages, adventure and travel. She loves to explore new perspectives and learn about diverse life experiences. Those are terrific qualities for a copywriter, and Paula Folz puts them to work for clients every day. Her decade of experience in marketing and proposal management in the architecture/engineering industry adds even more insight.
She’s excelled at copywriting for years, but with Kinetic clients, “I get to be more creative than ever before. In many ways, this is cultural tourism as I learn about incredible companies that we get to work with on a deep level.” Paula, from Casper, Wyoming, earned a BA in Spanish at the University of Wyoming, where she also did graduate studies in Communications/Marketing.Read more about Paula