Case Study: Billings Chamber of Commerce Comprehensive Branding & Campaign Execution
Opportunity
In 2020, the Billings Chamber of Commerce came to Kinetic with an ambitious goal: To become a nationally recognized 3C’s Chamber. This means being a true catalyst for business growth, a convener of leaders and influencers to actively create change and a champion for a thriving community. And the only way to do that is to provide real solutions to big problems for their members and communicating that value in compelling ways.
Much of this campaign focused on their new investment tier structure and reemphasizing the benefits of membership to existing members as well as recruiting new businesses into the Chamber family.
Actions
The question is not ‘what did we do’ to support them in this huge effort — it’s ‘what didn’t we do?’ The Kinetic team began by developing a new logo, messaging, tagline and comprehensive branding along with new brand guidelines.
We developed all new business collateral including letterhead, business cards, banner-ups and PowerPoint presentations and templates. Social media was also a big part of this. We planned their content strategy, wrote their posts (LinkedIn, Facebook and Instagram), updated their profiles and created custom imagery for their growing social presence.
Additionally, we created a new 3C’s landing page as well as executed a full Chamber website refresh which also incorporated the new messaging, copy, visuals and maximized functionality and user experience (UX). As part of this campaign, we launched a comprehensive email and e-newsletter campaign to not only educate members about the new tiering structure but to drive them to the new website and encourage engagement.
Result
Ultimately, the Billings Chamber of Commerce was recognized earlier this year with four national awards for outstanding programs and communications, among which included first place for their website and the highest honor offered: Best Overall Communications Award!
