Scaling National Outdoor Hospitality
Megan Pullins Digital Director
Client: Recreation Adventure Company (RAC)
Opportunity
Recreation Adventure Company (RAC) is the largest franchisee of KOA campgrounds, managing a diverse portfolio of outdoor destinations ranging from rustic dude ranches to modern resorts. As a long-term partner, Kinetic’s goal is to consistently outperform past campaigns. The goal was to drive high-volume reservations, increase bookings for specific “ways to stay” (cabins, tent sites and RV pads) and expand RAC’s market share across 15 unique geographic locations.
Actions
Kinetic engineered a localized, full-funnel digital ecosystem tailored to the specific seasonality of each of the 15 properties. Our approach focused on:
- Targeted Messaging Optimized for Engagement: Custom creative for pre-summer planning, prime season, and last-minute trips through Fall and Winter. We developed a modular design system that delivered personalized messaging across Facebook and Instagram, optimized for high-engagement placements like Reels and Stories.
- Search & Scale: Optimizing budgets through Google Search and scaling through Performance Max to capture high-intent campers across the booking journey from “dreaming” to “last-minute trip.”
- Data-Backed Iteration: We used performance data from previous campaigns to refine messaging, targeting and budgets for both new and repeat customers.
- Holistic Transparency: Every dollar was tracked via a custom performance dashboard, accounting for labor, ad spend, and real-time return to ensure maximum budget efficiency.
- Email and Mailer Creative Support: Beyond digital ads, we provided creative assets for email marketing and direct mailers to ensure a consistent brand voice across all touchpoints, driving loyalty and re-engaging past guests.
Results
By maintaining granular optimizations for each of the 15 locations, Kinetic achieved a high-efficiency growth model that allowed revenue to outpace investment significantly.
- Total Reservations: 21,678
- Total Return: $5,793,052
- Return on Investment (ROI): 2,474%
Megan Pullins
Digital Director
Megan Pullins is the Digital Director at Kinetic Marketing & Creative, leading digital marketing strategy and services from paid media to marketing automation. With over 8 years of marketing experience and certifications from Digital Marketing Institute, HubSpot and Google, Megan has helped brands across hospitality, healthcare, finance, and eCommerce turn digital marketing strategy into measurable growth.
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