Case Study: UPC Rebrand, Launch and Trade Show Support, Collateral and Facilitation
Opportunity
Universal Polymers Corporation (UPC Foam), based in Texas, is a leader in advanced polymer solutions, providing innovative products for a range of industries. They approached us to reimagine their brand and messaging, capturing the essence of their evolution and reinforcing their position as an industry leader. We created a brand identity that reflected their innovation and expertise through a refreshed logo, website and updated marketing materials.
With these updates, UPC Foam was ready to make a bold statement in their industry, and the SPFA Trade Show presented the perfect stage to unveil their new branding. This highly anticipated event provided an opportunity to showcase UPC’s evolution and connect with industry leaders.
Actions
Our goal was to create a trade show presence that spotlighted UPC’s updated brand and positioned them as an innovative leader in their field. From the booth design to the supporting marketing campaigns, everything was “designed” to reflect the brand’s bold new direction and engage attendees in meaningful ways.
We partnered closely with UPC to plan and execute a robust trade show strategy that touched on every detail of their presence at SPFA.
Booth Design and Fabrication
The booth was conceived (and executed) in ways that would draw attention and communicate UPC’s message. Every visual and functional element reflected their new brand identity, creating a cohesive and memorable experience.
Swag and Branding
Unique promotional items like hats and other branded items were designed to showcase the new UPC look and feel full and make a lasting impression on attendees – and they went fast.
Pre-Event and Follow-Up Campaigns
A targeted email campaign included an invitation to UPC’s booth, event updates and post-show follow-ups. The content strategies incorporated into each email were designed to generate interest, increase booth traffic and keep UPC at the forefront of attendees’ minds after the event.
Marketing Materials
We created brochures, one-sheets and updated business cards, all aligned with the new branding. These materials supported the trade show effort and became valuable assets for future sales and marketing initiatives.
Animated Video
A dynamic video displayed prominently at the booth provided a visually compelling way to highlight UPC’s services and expertise.
Landing Page Development
A dedicated landing page offered trade show details and facilitated scheduling meetings with UPC representatives, making it easier for attendees to connect.
On-Site Support
Three members of our team were on-site, managing the booth and engaging attendees. This allowed UPC staff to focus on building relationships and discussing their offerings with potential clients.
Entertainment and Engagement
The booth featured carefully planned entertainment to draw attendees and keep them engaged while learning about UPC.
Results
The SPFA Trade Show was a milestone moment for UPC Foam, showcasing their new branding to an engaged and relevant audience. The booth drew significant attention, generating meaningful conversations and high-quality leads. Swag items were a hit with attendees, reinforcing UPC’s brand in a fun, memorable way.
The email campaigns drove strong booth traffic, while the landing page and on-site team facilitated seamless interactions with attendees. The animated video and marketing materials delivered clear, impactful messaging, further positioning UPC as a leader in their industry.
Key Results:
- Increased booth traffic driven by cohesive pre-event marketing and on-site engagement.
- Strong brand debut of their new tagline, logo, messaging and materials, making a lasting impact.
- Valuable lead generation supported by direct attendee interactions and follow-up communications.
- Seamless execution with on-site support, allowing UPC’s team to focus on building relationships.
Through a thoughtful strategy and close collaboration, UPC Foam’s presence at the SPFA Trade Show marked a new chapter for the brand, solidifying its leadership in the industry and setting the stage for continued growth.
