Case Study: Winning RFP Responses and Proposal Development

The Kinetic team offers our professional services clients support in developing successful proposals (responses to publicly issued Requests for Proposals). In addition to design, we are also adept at developing messaging and ensuring adherence to RFP requirements.
 

Opportunity

Hoyt Architects (Hoyt), based in Jackson Hole, Wyoming is an award-winning design firm specializing in high-end residential and multi-family housing as well as commercial and mixed-use developments. As a team of less than ten architects, Hoyt reached out to Kinetic Marketing & Creative to support them in their competitive proposal endeavors.

Actions

The Kinetic team offers the unique skillset and experience required to assess, understand and craft compelling responses that fulfill the nuanced requirements of Requests for Proposals (RFPs).

With each RFP, Kinetic worked closely with Hoyt’s internal team of designers to glean a clear understanding of the project for which they are proposing. We then strategized and crafted specific messaging and designed templates that emphasize Hoyt’s differentiators. Additionally, working with Hoyt, we assisted in gathering resumes and required forms and developed the necessary content for the various sections proscribed in the RFP documents. In addition to messaging and copy, we also provided layout and design for the proposals – staying on-brand while seeking opportunities for creativity within the confines of the RFP requirements, giving each proposal a distinctive aesthetic, with clear, concise and evocative messaging.

This is a unique and valuable service the Kinetic team is able to provide and allows these clients the ability to focus on their work – and leave the proposals to us! Download this case study here.