Double Win for Corporate Identity Redesign
At Kinetic Marketing & Creative, we take pride in developing brands that offer a clear choice for our client’s customers. We research, prepare competitive analyses, and align our analysis with each client’s marketing goals and the motivation of their customers. We know what works, what doesn’t and, most importantly, what makes a business stand out from its competitors.
It’s no surprise that our branding work for UPC Spray Foam earned both a Silver Muse Award and a Silver Davey Award for Corporate Identity Redesign.
About the UPC Spray Foam Corporate Identity Redesign
Our team at Kinetic Marketing & Creative undertook a complete corporate identity redesign for UPC, a leader in spray foam insulation, aiming to modernize and strengthen its brand presence. Key components of this transformation included:
Logo Refresh: We designed a contemporary logo that symbolizes UPC’s commitment to forward-thinking solutions and industry leadership.
Brand Stylescape: We developed an extensive brand stylescape that captures the essence of UPC’s values. This included typography, textures, photography styles, and color palettes, creating a unified, recognizable visual identity across all platforms.
Sales Collateral: We overhauled UPC’s sales materials, ensuring they align with the new brand identity and communicate their value propositions effectively.
Presentation Templates: We crafted visually engaging templates that streamline UPC’s presentations and reinforce their brand consistency during client and partner interactions.
Website Redesign: The new UPC website was developed to enhance user experience, clearly communicate product offerings, and emphasize UPC’s expertise and leadership in the spray foam industry.
Tradeshow Booth Displays: We designed dynamic, eye-catching booth displays that showcase UPC’s innovations and connect with their target audience during industry events.
Program Branding: We created unique branding for UPC’s rewards and training programs, UPC Rewards and UPC University, which support customer engagement and education.
Award-Winning Content Development
The Muse Awards recognize top-tier creative professionals across the globe. The “Davey Awards” is the largest and most prestigious awards competition exclusively for the “Davids” of creativity.
Our Silver Award wins for UPC’s corporate identity showcases Kinetic’s ability to elevate brands across the board. The creative and versatile execution of UPC’s branding allowed the company to appeal to a broader audience while reinforcing an established reputation for quality and innovation.
Explore Our Award-Winning Services
Kinetic Marketing & Creative offers a range of services, including brand storytelling, content strategy, and digital marketing, to help premium brands amplify their message and connect with audiences. If you’re ready to elevate your brand and make a lasting impact, contact us to explore how our award-winning services can bring your vision to life and drive exceptional results.
