From Montreal to a U.S. Household Name: How Kinetic Built the Bio-K+ “Gut Real” Campaign
OPPORTUNITY
Bio-K+, based in Montreal, is a leader in the Canadian probiotic market, known for their clinically-tested and science-backed probiotic products. Despite their success in Canada, Bio-K+ faced the challenge of entering the highly competitive U.S. market. They needed a comprehensive, research-driven marketing strategy to introduce their brand to a new audience and establish their presence in the U.S.
ACTIONS
Gut Real with Bio-K+
- Campaign Development: We crafted a unique campaign theme and messaging strategy, “Gut Real with Bio-K+,” aimed at making Bio-K+ a household name in the U.S.
- Comprehensive Digital Strategy Our team developed a multi-channel digital strategy including social ads, paid search ads, and a planned campaign video. We created over 200 assets, ensuring each was optimized for its platform.
- Custom Photo Shoot We conducted a custom photo shoot, selecting models that would best connect with our target audience.
- Influencer Marketing We developed an influencer marketing strategy to get key figures talking about Bio-K+, reinforcing the brand message and campaign theme. This strategy included podcast recommendations to expand reach.
RESULTS
The campaign resulted in amazing creative and strategic outcomes. Our unique “Gut Real with Bio-K+” theme resonated strongly with the target audience, and our comprehensive digital strategy was praised for its thoroughness and potential impact. The custom photo shoot produced stunning visuals that captured the essence of Bio-K+, while the influencer marketing strategy was recognized for its authenticity and effectiveness in extending the brand’s reach.
CONCLUSION
Working with Bio-K+ has been an incredible journey. From comprehensive market research to creative content
creation and strategic digital planning, every aspect of this project was exhilarating. We are proud to have supported Bio-K+ in their U.S. launch and look forward to their continued success in bringing premium probiotic products to more people.
Is your business looking to expand to new markets, introduce a new product or service or simply hoping to up your online conversions through a research-driving digital campaign? We’re your people! Reach out to us to learn how we can help. Download the full case study here.
