Get More (online) Action with Animated Ads
Paula Folz Writer
I bet you’ve noticed the uptick in animated ads in your digital and online wanderings. Have you ever stopped to wonder why? Well, first, the demand for animated content for digital media is increasing because we live in an increasingly visual world. Second, it works!
At Kinetic, we think of advertising and digital campaigns as the great business equalizer. They’re accessible, affordable and doable for everyone, not just big companies. And believe us, over the last couple years, digital animation (animated ads) has become even more important for business’ online brand presences and effective ad strategies.
That’s why we’ve built our own in-house expertise and capabilities to help our clients join in this space with eye-catching results! Keep reading to see why animated ads work and are for sure the wave of the future.
Four Benefits of Animated Ads
Animated advertising is one of the fastest growing digital trends offering some of the most pronounced and profitable results. Because of the way our brains work and how movement draws the eye, it has been proven that animated ads have a much more lasting impact on a viewer’s memory, generating a greater connection with the brand.
Also, due to the format of the content, these ads can be presented on all platforms including websites, social networks, blogs and mobile devices, and they’re compatible with virtually every operating system or browser. No matter the device, when done right, these ads present and animate consistently.
While animated ads aren’t necessarily better than statics ads in all ways, they do undoubtedly outshine (and outperform) their static competitors when it comes to increasing brand awareness. Done well, animated ads allow you to tell small stories and present content in a way that elicits an emotional response. They’re the perfect medium for presenting easily consumable concepts or innovative product features.
Social media platforms have enabled businesses to interact with their customers in more meaningful ways on more personal levels. The versatility and impact of animated ads offer a natural fit with boosted social media posts on Facebook, LinkedIn and Instagram. This leads to more potential customers identifying with your brand and wanting to be part of it.
This might not surprise you, but we know that animated ads are the best way to show experiences to the client. The way people absorb information and make decisions as consumers has changed drastically over the last decade. Nowadays, it’s not really about price or flashy Labor Day sales, it’s about experiences.
Through animated advertising, you can show potential clients the benefits they will get in choosing YOUR product or service. You can express a funny, ironic or sentimental tone and, because of this, you’ll be able to reach more people, connect with them emotionally and give them a memorable experience that will hugely impact your business’ bottom line in the long-term.
How to Get Started
We all know that it continues to get harder and harder to stand out from the crowd. That’s why it’s time to try advertising with animated ads. Talk to Kinetic about how we can help your company seize the opportunity to reach and engage your desired audiences by integrating animated ads into your marketing strategy this year.
Our team of creatives can help you develop entertaining, dynamic and super versatile, omni-channel ads. With their interactive elements and relevant content, they can tell a visual story and land more conversions.
Want to captivate more people in less time and maximize your marketing budget? There’s help! And it’s called Kinetic.
She loves languages, adventure and travel. She loves to explore new perspectives and learn about diverse life experiences. Those are terrific qualities for a copywriter, and Paula Folz puts them to work for clients every day. Her decade of experience in marketing and proposal management in the architecture/engineering industry adds even more insight.
She’s excelled at copywriting for years, but with Kinetic clients, “I get to be more creative than ever before. In many ways, this is cultural tourism as I learn about incredible companies that we get to work with on a deep level.” Paula, from Casper, Wyoming, earned a BA in Spanish at the University of Wyoming, where she also did graduate studies in Communications/Marketing.Read more about Paula