What are Google Snippets, and How Do They Work?

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May 8th, 2023

How to become a Google Featured Snippet Superstar

Paula Folz Writer

Before I dive into my captivating blog content about Google featured snippets — what they are, why they’re awesome and tips on how to get your own digital content Google “snipped” — I have to tell you something. I just found out that I’m pretty much famous.

It’s true. Our brilliant digital department works some kind of wizardry to track all Kinetic content to see who’s clicking where, what they are reading, how much time they spend reading our stuff and how these users find us.

And that’s how I learned about featured snippets. Seriously, when anyone (ANYONE!) in the world types in, “What is a Video Vignette” or “Video Vignettes,” the very first result (as a featured snippet) will be from a blog I wrote. This means, of all the content on the Internet, Google’s algorithm thinks my blogs are the best!

The proof is here!

So, now that I’m famous, I’ve made it my business to learn everything I can about how Google snippets work and am excited to share my favorite tips and tricks with you. So, let’s dive in!

drive growth with great content

What are Google Snippets, and How Do They Work?

If you’ve ever used Google to search for information, you’ve probably seen a featured snippet. These are the short answers that appear at the top of the search results, providing users with quick and easy access to the information they need without having to click through to a website. Google pulls these snippets from the content on websites that are most relevant to the user’s query.

Getting your content pulled as a Google featured snippet can significantly increase your website’s visibility and drive more traffic to your site. But how do you get there?

Answer Specific Questions with Clear and Concise Content

Featured snippets are designed to provide users with quick and accurate answers to specific questions. To increase your chances of being featured as a snippet, focus on creating clear and concise content that answers common questions in your industry or niche. Use bullet points or numbered lists to break up your content into easily digestible chunks.

Use Structured Data Markup

Structured data markup is a way of telling Google what your content is about. By using this markup, you can help Google understand the content on your website better. This can increase the chances of your content being pulled as a featured snippet. Some examples of structured data markup include FAQ schema, how-to schema and recipe schema.

Focus on the User’s Intent

When creating content, it’s essential to understand the user’s intent. Try to get into their mindset and provide the best possible answer to their query. The Google algorithm continuously focuses on providing the most relevant search results based on the user’s intent. When a user is on your page longer and doesn’t immediately go back to search for a different answer, that signifies you have great content that satisfies the user’s search! This builds domain authority on the topic and increases your chances of being featured as a Google snippet.

Optimize Your Meta Description

The meta description is the short blurb that appears under your website’s title in search results. Google sometimes pulls from the tag content to generate a featured snippet in search results. It’s important to make sure your meta description is clear, concise and contains relevant keywords. Make sure every page on your site has a unique meta description, focus on the most critical and highly trafficked pages. This can help increase your click-through rate (CTR) and improve your chances of being pulled as a snippet.

Increase your leads and salesUse Descriptive Headers and Subheaders

Headers and subheaders are important for both user experience and SEO. Use descriptive headers and subheaders to break up your content into easy-to-read sections. Optimize your headers to match long-tail search keywords. Google sometimes pulls from subheadings to create bulleted or numbered lists as a featured snippet. This can make it easier for Google to understand the structure of your content and increase your chances of being pulled as a snippet.

Focus on Quality Content

Above all, focus on creating quality content that provides value to your audience. By doing this, you increase your chances of being recognized as an authority in your industry or niche, which can lead to increased traffic and engagement on your website.

Earn Featured Snippets and Amplify your SERP Visibility

Getting your content pulled as a Google featured snippet isn’t easy, but it’s worth the effort! By following these tips, you can increase your chances of being featured as a snippet and drive more traffic to your website. Maybe, just maybe, this Google snippet blog will become a Google snippet’s Google snippet!

For assistance on SEO backed content strategy, optimizing your site for searchability, auditing your content for snippet potential and creating SEO optimized industry-specific content, look no further than Kinetic Marketing for assistance. We’re a full-service boutique agency headquartered in Montana with a team of professional copywriters, digital marketers and designers armed to develop and implement digital marketing strategies to support your business goals. Contact us to learn more!

Paula Folz


She loves languages, adventure and travel. She loves to explore new perspectives and learn about diverse life experiences. Those are terrific qualities for a copywriter, and Paula Folz puts them to work for clients every day. Her decade of experience in marketing and proposal management in the architecture/engineering industry adds even more insight.

She’s excelled at copywriting for years, but with Kinetic clients, “I get to be more creative than ever before. In many ways, this is cultural tourism as I learn about incredible companies that we get to work with on a deep level.” Paula, from Casper, Wyoming, earned a BA in Spanish at the University of Wyoming, where she also did graduate studies in Communications/Marketing.

Read more about Paula