Kinetic Earns Muse Silver Award for Jayco ‘Camping + So Much More’ Campaign
At Kinetic Marketing & Creative, we take pride in creating award-winning advertising campaigns that capture a brand’s essence and drive meaningful engagement. Our recent Muse Silver Award for our work with Jayco in the Advertising Campaign category demonstrates our commitment to creating compelling narratives that resonate with audiences. This award-winning campaign demonstrates how we positioned Jayco’s RVs as more than just vehicles for occasional use, but as valuable, flexible assets that provide year-round benefits.
About the Jayco Camping + So Much More Campaign
For Jayco’s latest campaign, we were tasked with demonstrating the value of an RV beyond the traditional selling points of camping and road trips. To address this challenge, we developed the concept of “Camping +”, highlighting that RVs are an investment that can be utilized far more than the typical 3-4 camping trips per year. The campaign emphasized the versatility of RVs for various uses, such as providing extra space for unexpected guests, traveling for youth sports, or serving as a mobile office or entertainment hub.
The campaign spanned both print and digital platforms, ensuring a consistent message across all touchpoints. We also produced a long-form video that told thefull story of “Camping +,” showcasing the different ways a Jayco RV could fit into various life scenarios. In addition, short-form versions of the video were created for use across social media channels to drive engagement and reach new audiences.
Award-Winning Content Development
The Muse Awards recognize top-tier creative professionals across the globe, and our Gold Award win for Jayco’s “Camping +” campaign showcases Kinetic’s ability to elevate brands through skillful storytelling and brand-aligned narrative. The creative and versatile execution of the “Camping +” concept allowed us to appeal to a broader audience while reinforcing Jayco’s reputation for quality and innovation.
Explore Our Award-Winning Services
Kinetic Marketing & Creative offers a range of services, including brand storytelling, content strategy, and digital marketing, to help premium brands amplify their message and connect with audiences. If you’re ready to elevate your brand and make a lasting impact, contact us to explore how our award-winning services can bring your vision to life and drive exceptional results.
