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October 28th, 2020 3 minute read

Need a Social Media Management Platform? Here Are 4 to Consider!

Zac Christensen-Linton Digital Marketing Executive

When it comes to managing multiple accounts on social media, the platform that expedites social media management tasks will win. There are many sites out there that make social media jobs more efficient.

When considering which social media platforms that are best for your company to use, you must consider:

• What is your social media plan?

• What social media networks are most important to you?

• What are the statistics of social media KPIs (key performance indicators) in your industry?

Whether you are B2C or B2B, your company can benefit from social media and keeping you at top-of-mind awareness.

Below are some of the more popular social media management platforms that can aid you in your social media marketing campaign.

 

Hootsuite

Hootsuite is an amalgamated social media management/marketing dashboard that began in 2008. It allows for scheduling on Facebook, Instagram, LinkedIn and Twitter via auto-scheduling and a bulk-upload feature in which you can load your content via CSV file.

Hootsuite uses streams to manage engagement, organizing it into different segments that the user can create and assign tasks or follow-ups.

Reporting tools are invaluable to the success of social media marketing, giving you actionable information to increase your social media outreach. Hootsuite gives you pre-built report templates that you can easily share with a single click.

Support for Hootsuite has been criticized for a lack of customer service and delays in responses being the most noted complaints.

It does offer a free membership option with up to three social media profiles with paid plans starting at $19/month.

 

Sprout Social

Sprout Social is a robust social media management platform that provides scheduling, analytics, engagement and team collaboration tools.

The scheduling tool allows you to publish immediately or schedule as well as queue posts via the site a downloaded extension as well as mobile apps. It also has an automatic tool that will tell users the best time to post for their audience to achieve the best engagement possible.

Sprout offers in-depth analytics that can be customized to be as general or comprehensive as you want with presentation-ready reports that can be branded.

Sprout is a pricier platform with pricing starting at $59/month.

 

Later

Quite possibly the easiest social media management tool on this list is Later.com. It allows for scheduling on Instagram, Facebook and Pinterest. The preview tool is especially nice on this platform and allows you to utilize it as a planning tool in addition to a scheduler.

Later.com’s analytic tools are relatively new and provide a decent amount of insight.

The platform offers a free plan that allows for up to 30 Instagram posts per month and paid plans can go as low as $7.50/month.

 

AgoraPulse

AgoraPulse is a powerful social media management platform with several scheduling capabilities. Website, extension and mobile apps ensure convenience and easy posting wherever. It also allows posting to YouTube in addition to Facebook, Instagram, Twitter and LinkedIn.

The platform also gives you the capability to schedule posts to repeat or set up in a queue for evergreen content.

The reports that AgoraPulse produces are very detailed with engagement labels to quickly check what content is working and what content isn’t. It also is presentation-ready with custom branding with a white-label option.

AgoraPulse has a higher price point than the others at $99/month. However, the structured plans ensure that you don’t pay for anything that you don’t use.

Depending on your needs and team, these social media platforms provide more opportunity and more ROI on time and materials. As always, Kinetic is here to help you with all of your social media needs, so don’t hesitate to contact us.

Zac Christensen-Linton

Digital Marketing Executive

When he’s not working on creative digital marketing initiatives, you may find Zac working out, embracing his passion for exercise by lifting weights, boxing or doing CrossFit. His stamina has helped him thrive in competitive business markets in Seattle and Raleigh, where he gained experience as a PR professional focused on copywriting, SEO and social media marketing. He also understands the challenges of small business as the owner of a personal training studio.

At Kinetic, he drives social media strategies, marketing automation and all things digital. It is not all work and working out for Zac: He plays a lot of video games.

Read more about Zac