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Megan Leisinger episode of The Sting Podcast with Dana Pulis featuring Oakley's Influencer Program

05: Brand Giant Bets on the Little Guy for Success with Megan Leisinger

How does a brand giant like Oakley meet their small retail partners — many who are mom-and-pop shops — at the level they are at to arm them with tools to succeed and to be ambassadors for the brand? If they succeed, EssilorLuxottica (Oakley) would have a huge influencer/ambassador force active across social media.

In this episode, head of account marketing/North America for Oakley and Costa brands, Megan Leisinger talks about how, in the day and age of big brands, big digital and big social, the power of the little guy might be the key to success.

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Dana - The Sting Podcast

Our Beekeeper

Dana is a storyteller and a writer, she is also a listener and she knows how to ask the interesting questions. With a background in investigative journalism she knows that many stories take root in tragedy and grow into triumph. Dana has an instinct for finding the threads, going deeper than most and to places many wouldn’t dare. But let’s face it, she’s a bit a bee- charmer.

Dana is owner and founder of Kinetic Marketing & Creative, an agile, boutique creative agency comprised of over 20 individuals serving clients across the globe with support, consultation and award-winning creative.