11: Confidence in Uncharted Territory: Michelle Antwi on Leading Through the Unknown
In this episode of The Sting, Michelle Antwi, Vice President of Creative Marketing for JP Morgan Chase’s Asset and Wealth Management division, shares the story of leading her first influencer campaign featuring an A-list celebrity. With no prior experience in celebrity partnerships, Michelle and her team navigated high stakes, tight timelines and a steep learning curve. From aligning brand objectives to managing creative approvals and building trust with both the client and the celebrity, she reveals how collaboration, adaptability and strategic problem-solving turned uncertainty into a major win.
Packed with insights for marketers and leaders facing new challenges, this conversation is a masterclass in building confidence when the path forward is unclear.
