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toby o'rourke, ceo and president of koa campgrounds

06: Turning Challenges into Change: Toby O’Rourke’s Masterclass in Crisis Leadership

How can leaders turn a PR crisis into an opportunity for growth? In this episode, Toby O’Rourke, President and CEO of Kampgrounds of America (KOA), shares how she led her team through a challenge that shook the KOA brand.

Hear her personal reflections, strategic steps and how this crisis became a powerful lesson for the company. This episode is a must-listen for marketing leaders facing reputation management and leadership challenges.

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Dana - The Sting Podcast

Our Beekeeper

Dana is a storyteller and a writer, she is also a listener and she knows how to ask the interesting questions. With a background in investigative journalism she knows that many stories take root in tragedy and grow into triumph. Dana has an instinct for finding the threads, going deeper than most and to places many wouldn’t dare. But let’s face it, she’s a bit a bee- charmer.

Dana is owner and founder of Kinetic Marketing & Creative, an agile, boutique creative agency comprised of over 20 individuals serving clients across the globe with support, consultation and award-winning creative.