Though sci-fi fantasy novels, nerdy movies and her Etsy shop are passions of Gabby Althoff, her primary focus has been producing engaging, brand-centric marketing design. In a return to her hometown of Billings, she joined Kinetic in June 2019 as a designer. She had been in Bozeman for five years before that as a designer and social media specialist for Cat® Workwear, the men’s and women’s clothing company that captures the quality and reputation for excellence of Caterpillar heavy equipment. She produced catalogs from concept to print, lookbooks, blueprints and other print materials, and ran all social media accounts and was on the website team. She’s a graduate of Montana State University Bozeman.