The Webinar

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An Unmatched Competitive Edge: Outperforming in Your Value Position Through Primary Research

Dana Pulis, industry expert and owner of Kinetic, guides you through the art of UVP development using the power of primary research.

What You’ll Learn:

  • Proven techniques for conducting primary research
  • How to uncover customer perceptions and insights through research and competitor analysis
  • Ways to refine your UVP using research-driven insights
  • How to strengthen your brand values and market positioning

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