The Future of Marketing: UGC and Influencer Partnerships 101
Discover how brands can amplify their message through the voices of customers and influencers. In-house expert Katryna Eastwood, Greenhouse Director, explores how user-generated content (UGC) and influencer marketing can build authenticity and expand reach.
What You’ll Learn:
- What UGC is, why it resonates with audiences and how it can create value through genuine engagement
- Strategies for encouraging audience participation, generating high-quality content and navigating challenges such as content control and negative feedback
- The different types of influencer content, how influencer marketing can support brand awareness and conversions and tips for getting started
- Strategies for managing reputation risks and legal considerations and measuring ROI in influencer marketing