UX’s Role in Elevating the Customer Journey Through Persuasive Design
Kelsea Schreiner, a certified Human Factors International CUA/CXA professional, and Megan Pullins, Digital Director at Kinetic, introduce PET Design™ and explore the latest trends in user experience (UX). Discover practical strategies for creating genuine user connections that build trust, influence decisions and drive conversations.
What You’ll Learn:
- Why a strong UX methodology is essential for successful design
- How persuasion, emotion and trust influence user decisions
- How to identify the absence of PET design and learn how to avoid it in your organization
- How to use analytics to measure launch success and user adoption