Sheridan Memorial Hospital

Sheridan Memorial Hospital is a critical access point for residents across northeastern Montana and western North Dakota. During a period of transition, the hospital needed a clear, unified marketing strategy to rebuild community confidence, support recruitment and prepare for future growth. Kinetic partnered with leadership to establish a strong strategic foundation, aligning messaging around the hospital’s role in delivering quality local care and sustaining rural healthcare access.

Kinetic translated strategy into a refreshed healthcare branding and marketing system that could be used across every touchpoint. This included:

• Updated healthcare branding standards and core collateral
• Custom photography and video
• Enhanced website experience and content
• Centered storytelling on capturing real patients, providers and moments to reinforce belonging and community connection

The result is a consistent, modern presence that clearly communicates the hospital’s value across digital, print and community channels.

Ongoing marketing efforts ensure Sheridan Memorial Hospital stays visible and connected to its community. Structured social media management, planning and reporting keep messaging consistent and relevant, while longer-horizon work, including capital campaign strategy and donor engagement, strengthens the hospital’s foundation for what’s next. Together, these efforts position the hospital for sustained growth while strengthening its role as a trusted community anchor.