Case Study: Campsites, Clicks and Conversions!
Opportunity
Recreational Adventures Co. (RAC), is the largest KOA franchisee in North America and a leader in the outdoor hospitality industry. As a longtime partner and client, they came to Kinetic wanting to improve their campground marketing with goals of strengthening its digital presence and maximizing revenue across its diverse portfolio of campgrounds.
With properties in both bustling and remote locations across the country, RAC needed a customized campground marketing approach to attract new campers, retain loyal customers and drive reservations during peak and off-peak seasons. Their ultimate goal was to exceed performance benchmarks from previous years and establish a year-round marketing strategy that delivered measurable results.
We were all too happy to step in, yet again, as a strategic partner, leveraging our expertise in digital advertising, content strategy and analytics to drive growth.
Actions
Prime Season Campaigns
Recognizing the importance of maximizing revenue during RAC’s busiest months, Kinetic launched a robust digital advertising campaign tailored to the unique needs of each property. Our team used both paid social and paid search strategies to make sure every dollar spent was optimized for conversions. We also refreshed top-performing creative assets, introduced location-specific messaging and tested carousel and animation formats – which perform particularly well on social media.
Shoulder Season Optimization:
Kinetic tackled the challenge of driving bookings during slower months by implementing cost-efficient campaigns that maintained high Return On Ad Spend (ROAS), with creative and messaging tailored for the off season.
Data-Driven Adjustments
Leveraging advanced analytics, Kinetic monitored campaign through custom dashboards, providing real-time insights to fine-tune performance. These insights allowed for data-driven optimizations that ensured each of RAC’s KOA campsites consistently outperformed their benchmarks.
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Results
RAC was thrilled with the campaign’s performance as Kinetic’s team not only exceeded every target metric but delivered unprecedented revenue growth. The collaboration went beyond meeting expectations — it established new standards for what RAC believed was possible in digital marketing.
Kinetic Marketing’s tailored campground marketing approach and data-driven strategies achieved remarkable success for RAC, setting a gold standard for future campaigns. By creating a unified digital marketing strategy that seamlessly integrated creativity, analytics and execution, RAC properties experienced record-breaking growth in reservations and revenue.
This partnership and our campaign results fully illustrate the power of collaboration, creativity and strategic thinking to exceed expectations every step of the way and make a tangible impact for our clients.
Prime Season 2024
- Total Ad Spend: $78,406
- Total ROAS: 3,436%
- Investment Gain: $2,616,603
- Paid Search: ROAS of 5,398%, generating $1,657,158 in reservations.
- Paid Social: ROAS of 2,175%, generating $708,633 in reservations.
Shoulder Season 2023–2024
- Total Ad Spend: $24,793
- Total ROAS: 4,246.89%
- Investment Gain: $1,052,927
- Paid Search: ROAS of 17,003.21%, generating $470,971 in reservations
- Paid Social: ROAS of 2,642.49%, generating $581,956 in reservations
These results fully illustrate how strategic planning, creativity, and data-driven execution can transform digital marketing outcomes, driving measurable success and exceptional returns.
Contact us to learn more about how Kinetic can help you maximize your return with digital media.