Capture, Coax and Communicate with Investors
Paula Folz Writer
This is Your Moment
Many people are seeing a changing world, new trends and even a transformed business-focused reality on the horizon. There is a sense of anticipation, and we are seeing this more clearly than ever in working and engaging with investors looking for opportunities to be a part of the changing tide of entrepreneurship. Searching for the right investors takes time and can feel daunting, but they are out there!
We Know This Space
But once you find them, how should you be communicating your investment case to attract more capital? Assisting clients in crafting the right messages and telling the right stories for the right audiences is what we do at Kinetic. And we know that for many of our clients, one target audience that can’t be overlooked is investors.
Whether you’re selling a product, raising money or enticing investors, you are really working to accomplish the same things — inspire people, get them to believe in you and get them to understand and want to be a part of your story.
Investors want transformative ideas and companies that can help change our behavior, culture or way of thinking. Competition for investment is intense and most investors can’t afford to and won’t take their time to look at you unless you can quickly and clearly demonstrate your unique value proposition (UVP).
So before reaching out to investors, you’ve first got to think like an investor. Investor campaigns are built around content marketing first, and then targeted and strategic implementation, second. With investors, you need to be visible and articulate a narrative that is appealing and consistent. They will want to see is that your business is profitable and full of potential for growth and gain, but remember, a great story has the power to seal the deal.
Tell YOUR Story
We work with businesses to develop compelling messaging and then tell their stories in ways that connect with potential investors and audiences emotionally as well as pragmatically. This puts the control into the hands of internal leaders to create, publish and lead the conversations — all to establish authority and industry leadership. When people are both inspired by and confident in not only the work you do, but who you are as a company, they will want to be involved.
But we know that this is not a one-size-fits-all approach. Every investor has different priorities in building their portfolio. The only way to create real impact with them requires different communications and omni-channel marketing strategies. But no matter who they are or what they are looking for, you’ll connect with them if you make sure these four goals drive your marketing strategy:
1. Get potential investors to pay attention. We are all constantly bombarded with messages and information. How does your company/idea/business stand out? Why? And why should anyone care?
2. Get investors to linger… on your ad, on your website, on the headline of your thought leadership piece (whatever it is) long enough that they begin to understand you… and want to know more.
3. Get investors to understand what you are doing, producing and/or providing to your consumers and how it relates to and impacts them personally.
4. Get investors to take action. Whether that’s investing, advocating for you or helping you to strengthen relationships with stakeholder
And most importantly, be consistent across all of your communications. Make sure that internal team members are aligned in your business’s key messages and that these are present in all of your internal and external marketing efforts. Building a consistent brand, telling a great story and visibility are crucial.
We offer the experience, expertise and proven strategies to help companies seeking investors to meet their goals, build relationships and move their businesses to the next level.
Reach out to the Kinetic team to learn more!
She loves languages, adventure and travel. She loves to explore new perspectives and learn about diverse life experiences. Those are terrific qualities for a copywriter, and Paula Folz puts them to work for clients every day. Her decade of experience in marketing and proposal management in the architecture/engineering industry adds even more insight.
She’s excelled at copywriting for years, but with Kinetic clients, “I get to be more creative than ever before. In many ways, this is cultural tourism as I learn about incredible companies that we get to work with on a deep level.” Paula, from Casper, Wyoming, earned a BA in Spanish at the University of Wyoming, where she also did graduate studies in Communications/Marketing.Read more about Paula