Case Study: Video Production and Outreach Campaign

Opportunity

Based in beautiful Billings, Montana, Kinetic loves working on projects and with clients who are dedicated to growing our community and bettering the quality of life for all who live here. That’s why we were so excited to partner with Big Sky Economic Development(BSED) and their initiative, BillingsWorks.

The BSED mission is to sustain and grow our region’s vibrant economy by providing leadership and resources for business creation, expansion, talent attraction and retention, new business recruitment and community development.

Actions

BSED and BillingsWorks wanted to create a series of three videos, each with a specific focus and purpose to assist businesses in recruiting out-of-state (and even just out-of-town) talent.

The emphasis of the first video focused on the Billings lifestyle. The opportunity and challenge were to touch on all of the things that go into that overall concept: the four seasons, the endless outdoor opportunities, raising a family and high-quality education, the food and nightlife scene, the shopping, the arts and culture…

We conducted over a dozen interviews, coordinated a strategic B-roll and were able to tell this story in a real, compelling and beautiful way to connect with potential Billings recruits.

Out of these initial interviews, we were also able to develop a second video that focused specifically on economic opportunities for professionals and entrepreneurs across a range of industries. And the third video’s unique purpose was to highlight the robust medical community in Billings, as we are the regional healthcare hub in a 500-mile radius.

Let Kinetic produce your next video project! Download a PDF of this case study here.