Small Business, Big Impact: Why You Should Try Influencer Marketing for Small Business
When working with small businesses, we are constantly presented with the same question from each of our clients. How can I compete with big businesses?
We’ve discovered that the answer is quite simple: You market just like them.
This seems impossible, right? How could a start-up or family-owned business possibly market its products in the same capacity as enterprise-level companies? Thankfully, at Kinetic’s Small Business Division, we have been creating small business packages to offer the same services as our enterprise-level clients at an affordable price, including influencer marketing.
What is influencer marketing?
Influencer marketing is a form of marketing where brands collaborate with those who have a digital presence on social media platforms. These platforms may include Instagram, TikTok, YouTube, Pinterest and others. You can direct influencers to do a variety of different content such as lifestyle photography, product photography, testimonial videos and more to bring awareness to your product through their platform.
Why should my business try influencer marketing?
In a recent report, 60% of marketers have stated that influencer marketing has a higher ROI (Return on Investment) than traditional paid media. Additionally, 92% of consumers trust recommendations from people they know, and they’re increasingly considering influencers as trusted sources of information.
Which businesses should try influencer marketing?
If your brand is a direct-to-consumer product, influencer marketing is a great opportunity to reach your targeted audience through unique channels. Local service businesses, such as landscape companies or music lessons, may do best with paid media marketing rather than influencer marketing since it could be time-consuming to engage your influencer with the service. This also narrows the amount of influencers you can use since they must be in your surrounding area. Of course, there are exceptions to this rule. For example, Better Help is an online counseling subscription service that anyone in the country can sign up for and access. Their influencer marketing tactic has been extremely successful, but they are selling the platform, not just the counseling service.
Some examples of companies that do well with influencer marketing are:
- Food and beverage
- Beauty and skincare
- Health and wellness
- Home decor
- Clothes
- Online subscription-based services or apps
- Books and magazines
- And more!
How do I get started?
While there are a ton of influencer marketing agencies, Kinetic offers small business influencer marketing for your brand to get connected with. Our team of expert influencer marketers, digital strategists and marketing strategists have come together to create affordable influencer marketing programs that you can begin immediately!
Ready for us to build your influencer marketing strategy? Contact our small business team here!
