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Minnesota-based Interstate Companies had an opportunity to improve employee engagement and attract more new hires. The company first needed to improve its internal employee listening channels. While we often listen to leadership, we don’t get enough feedback from employees on the front lines – those recently hired who still need to learn a lot about the company culture to become engaged, long-term hires.

We traveled to Interstate’s headquarters in Minneapolis twice to conduct daylong communications studies with Interstate’s staff. Through these interviews and feedback sessions, we gathered details about their different journeys from new hires to productive employees. We learned that Interstate was falling short by a lack of professional onboarding, no clear, well-crafted job offer with detailed expectations, no emotional connection about the company’s goals, and a lack in “immediate goals” for employees on Day One, among other communications issues.

Logo

Interstate Companies - Logo

Website

Interstate Companies - Website

Visit Istate.com

We created materials to better engage, inform, and retain happy employees at Interstate, which included an internal newsletter, an employee engagement survey (and promotional materials), an employee intranet, a benefits guide, HR videos, and a We Are Interstate campaign. With the help of new HR materials, as well as true employee feedback, Interstate is now able to more effectively engage their employees from the offer date to Day One and beyond.

Employee Engagement Pieces

Interstate Powersystems - Employee Engagement Pieces

New Employee Packet

Interstate Powersystems - New Employee Packet

Benefits Guide

Interstate Powersystems - Benefits Guide

Employee Engagement Pieces

Interstate Powersystems - Newsletter

Employee Engagement Pieces

Interstate Powersystems - HR Videos

Employee Photography

Interstate Companies - Photography

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