Michael Encarnacion

Paid Media Buyer

Growing up in San Diego, California, Mike received an electrical engineering degree from ITT Tech San Diego before taking a tech-savvy turn into the world of digital marketing. Prior to joining Kinetic, Mike honed his expertise as a Senior Paid Media Specialist at Standard Conversions, where he managed accounts across e-commerce, healthcare and direct-to-consumer (D2C) campaigns. Mike has led teams to launch and scale new D2C brands from the ground up. At Kinetic, he channels his expertise into orchestrating successful search and social media advertising campaigns. Off the clock, in addition to being a Wargamer, Mike is a family man and adventure enthusiast, often found surfing, paddle-boarding, kayaking, hiking, weightlifting or rolling into a jiu-jitsu session with his golden retriever cheering him on.