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December 1st, 2023

Website Design that Scales with Any Business

Paula Folz Writer

In the fast-paced world of the Internet, your website is often the first interaction potential customers have with your brand. At Kinetic, we understand the importance of making that first impression count. Whether you’re looking for a brand new website, a quick refresh or a complete overhaul to redefine your online presence, Kinetic has you covered. We tailor our services to match your needs and easily scale with your unique business needs, ensuring that you get the most value out of your investment.

Strategy-Based Website Design

What sets Kinetic apart is our commitment to strategy-based website design. Our team digs deep to understand who you are, what you do and where you want to go. This strategic approach ensures that every element of new and refreshed websites serve a purpose, from user experience to visual aesthetics. We utilize best practices that drive real results and Search Engine Optimization (SEO) is at the forefront of our strategy. We optimize all of our website projects to ensure they are easily discoverable in high-ranking search results.

Website Reskin vs. RestorationCustom Solutions

Website Reskin vs. Restoration

Understanding that every client’s needs are unique (and budgets differ), Kinetic offers two tailored solutions for those who have websites that may be underperforming, outdated or no longer reinforcing the company’s brand effectively.

Website Reskin

A perfect option for clients seeking a visual refresh or those adopting new best practices. This focuses on the outward appearance of the site, making it an ideal choice for those who recently rebranded. While Kinetic typically executes the reskin in the code, we also offer support as clients’ internal website managers load the new files.

Website Restoration

Formerly known as a website update or refresh, this option takes a more comprehensive approach. It involves updating the outward appearance, adding pages, updating navigation and more. This route is ideal for situations where a significant overhaul is needed or if migrating from another provider. In such cases, our programmer steps in to rebuild the site in a custom framework. This option is also recommended when removing a canned theme.

website design

The Fly Effect — a Success Story!

To illustrate our approach to strategic website design, let’s delve into a recent triumph — the transformation of Clearfly’s online presence. Clearfly, a leader in SIP trunking solutions and voice services has been meeting the needs of companies, both large and small, since 2008.

We initially designed Clearfly’s first website, laying the foundation for its online identity. However, as their services expanded and features evolved over the years, Clearfly’s growth demanded more than just sporadic content updates. As new services and features were developed, separate landing pages were created. However, the need arose to consolidate all this diverse content into a cohesive narrative through a full website restoration. This not only ensured a harmonious representation of their offerings but also aligned with the evolving Clearfly brand language and messaging.

Our strategy-based design approach involved not only refreshing the site but also understanding the nuances of Clearfly’s evolving brand. We crafted new language and messaging that resonated with their audience, aligning with the company’s trajectory. This approach went beyond visual aesthetics; it aimed to create a digital home that authentically portrayed Clearfly’s identity in every aspect.

Beyond Words

Visual Storytelling through Custom Photography and Videos

To further enhance Clearfly’s digital presence, Kinetic went above and beyond. Custom culture and product photography were curated to showcase the essence of Clearfly’s offerings.

Additionally, a meticulously planned and executed culture video not only enriched their website but also became a powerful tool for social media engagement. This multi-dimensional approach ensured that the brand’s story wasn’t just told but vividly experienced by its audience.

custom websiteThe Power of Strategy and Collaboration

The outcome of our collaboration with Clearfly is a testament to the power of strategic design and close collaboration. The refreshed website seamlessly brought together diverse content, presenting a unified and compelling narrative. Clearfly’s online presence not only reflects its growth and evolution but also stands as a showcase of our commitment to elevating brands through effective digital solutions.

Tying it All Together…

The success story of Clearfly is just one example of how we go beyond traditional website design. Whether you need a new website, a simple refresh, a comprehensive overhaul, ongoing updates or a visual boost, our strategy-based approach and in-house photography and video capabilities ensure that your brand’s digital home evolves in tandem with your business. As we’ve demonstrated with Clearfly, every update is an opportunity to enhance your online presence and tell your brand’s story with impact.

Whether you’re considering a website refresh, a complete overhaul or starting from scratch, our strategy-based design ensures that your online presence reflects the essence of your brand. Interested in learning more? Reach out to us!!

Paula Folz


She loves languages, adventure and travel. She loves to explore new perspectives and learn about diverse life experiences. Those are terrific qualities for a copywriter, and Paula Folz puts them to work for clients every day. Her decade of experience in marketing and proposal management in the architecture/engineering industry adds even more insight.

She’s excelled at copywriting for years, but with Kinetic clients, “I get to be more creative than ever before. In many ways, this is cultural tourism as I learn about incredible companies that we get to work with on a deep level.” Paula, from Casper, Wyoming, earned a BA in Spanish at the University of Wyoming, where she also did graduate studies in Communications/Marketing.

Read more about Paula