Healthy By Design

Healthy By Design is a community-faced group of healthcare professionals from the Billings Clinic, RiverStone Health and St. Vincent Healthcare. Working with Kinetic, they wanted to better communicate a complicated health and wellbeing message to their diverse public audience.

Logo

Website

Visit HBD

Do You Know Your ACE Score?

SITUATION:

Healthy By Design needed to build a multi-media campaign around the test and treatment resources for Adverse Childhood Experiences, or ACEs.

ACTION:

Incorporating grant requirements, a local demographic focus (without alienating any groups that might be sensitive about this type of experience or care), while also coordinating feedback from many different groups, we created a wealth of materials to promote ACEs. B2C materials included a public-facing printed collateral (brochure, poster), a web page, a whiteboard video, and a social media campaign and advertising campaign using the video in March 2017.

RESULTS:

The new B2C campaign, while just beginning to give us clear social media insights, is showing much promise, and we are also adjusting ad buys and placements responsively to make the campaign even more effective and far-reaching. So far, traffic is moving to the website in a successful pattern, but we always look for improvement.

ACE's Campaign - Whiteboard Video

ACES Flyer

ACES Website

What Can You Do in 1 Hour?

Situation:

We worked with Healthy By Design to create a campaign around their 5-2-1-0 project. It promotes the consumption of 5 or more fruits and vegetables, 2 hours or less of screen time, 1 hour of physical activity, and 0 sugary drinks/more water. With a lot of different messages tied into one campaign (and needing to encourage new healthy habits in their audience), the struggle was around simplifying and reinforcing positive messages.

Action:

Incorporating the various messages into a variety of shareable materials was key for reaching not only community members, but also other groups that could help spread the message. We created topical videos, handouts, posters, social media campaigns, and more combining traditional media outlets (TV, print) and new digital opportunities.

Results:

The campaign was such a success, that the Centers for Disease Control and Prevention (CDC) picked up many of the materials to use for their own 5-2-1-0 campaign efforts, including the videos.

Billboard