When they launched their company in 2014, the founders of Performance Engineering in Billings, Montana, had a single goal: to break new ground in engineering excellence. As the company grew in size and reputation, it turned to Kinetic for help in presenting itself as one of the top firms in the region. Its identity needed an overhaul to reflect its larger business structure and exceptional performance in this competitive market.
PE believes in a collaborative approach to problem solving. So do we. That’s why we partnered up to identify a variety of essential and exciting projects to be tackled, highlighted by a new website.
PE’s Good Work Reflected
in Our Good Work
We redesigned the PE logo to better reflect the dynamic personality of the firm – confident, established, experienced, and of highest quality. Next came a brand standards manual full of guidelines on typography, color palette, blending modes, etc. In custom photography sessions, we captured compelling images of PE engineers at work in the field.
We produced many collateral pieces, such as bid folders and double-sided one-sheets, to showcase PE’s unique services and experience. The new website is the product of strategic research, discovery sessions with the PE team, and application of our expertise in site design and functionality.