Second Step Foundation

Second Step Foundation is inexorably linked to another longtime client, Interstate Companies. Interstate contributes a portion of its operating profit to the foundation on behalf of employees working in the communities it serves. The Foundation, in turn, assists and supports local food shelters and similar charities that help feed people in each city where Interstate Companies, Inc. has branch operations.

The Second Step Foundation team realized that there was a need to boost community recognition and strengthen their brand presence. Engaging the Kinetic team, we work closely with Board to and leadership to develop a new website along with the execution of strategic custom photography, including headshots of the Board members themselves. We also updated and refreshed their logo and created templates and design for print collateral.